Marketing & Branding
We will champion the effort to identify the target markets and develop the strategies to reach those consumers with the products and services you offer. We help lead the effort of developing a strategy and identify the activities necessary to help successfully achieve those objectives you set for your business.
At the local level, branding is much more about consistency than it is about the National or International Brand Promise that corporations value in their customers buying framework. Branding locally is about ensuring their is no doubt in your consumer's mind when they are thinking of satisfying their needs with your promise.
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Advertising & Promotions
This is where the work gets done. Taking action is usually the missing step in any strategic development process and plan. This is where ADCPM will help you implement and execute. Be it through mass medium broadcasting like Television, Radio, or Print placement or through your evolving technology mediums in social and online search, the "HOW" doesn't matter, the "WHY" matters most!
It could be long term brand building or seasonal product pushes on the commodity you supply, the promotion still reflects the long term goals of your business. Execution of the tactics required to meet the objectives developed in the targeting and planning process is what completes the process. This is when the process begins anew with market changes due to new entrants, new technologies or shifting consumer patterns - rapid or slow - change happens. |
